IFA 2016: Huawei Press Eventby Ian Cutress on September 1, 2016 3:56 AM EST
- Posted in
04:05AM EDT - DEFY EXPECTATIONS
04:05AM EDT - This event is busy
04:10AM EDT - The event should start at 1030 local
04:11AM EDT - Incidentally, I'm trying this Live Blog on the Matebook and a Mate 8 for images
04:11AM EDT - The Matebook is sliding off of my legs when using the keyboard folio
04:12AM EDT - There's no real comfortable position to live blog on a 2-in-1
04:12AM EDT - #reviewerproblems
04:16AM EDT - Tablet mode is more comfortable but slower
04:31AM EDT - Here we go, it's starting
04:32AM EDT - At the last Huawei / honor event, Brooklyn Beckham was on stage
04:33AM EDT - Huawei has launched devices at the last 6 years of IFA
04:33AM EDT - Richard Yu, CEO on stage
04:34AM EDT - 'Bring meaningful technology to everyone'
04:34AM EDT - Last year was Kirin 950
04:34AM EDT - half-year lead on 16nm
04:35AM EDT - Jan 2016 was the Mate 8
04:35AM EDT - Feb 2016 was the Matebook
04:36AM EDT - April 2016 was the P9
04:37AM EDT - 60.5M smartphones sold in H1 2016 + 25 YoY
04:37AM EDT - ASP is increasing
04:38AM EDT - New mid tier products
04:38AM EDT - Huawei NOVA
04:38AM EDT - No compromise on tachnology
04:39AM EDT - NOVA and NOVA Plus
04:39AM EDT - Nova and nova plus
04:40AM EDT - Nova and nova plus
04:40AM EDT - USB Type-C
04:40AM EDT - Nova is 5-inch FHD
04:40AM EDT - One looks like P9, one looks like Mate 8, on the rear
04:41AM EDT - Keeping the same Huawei design ID with 2.5D glass and diamond cut finishes
04:42AM EDT - 1.8mm bezel
04:42AM EDT - 443 PPI, in-cell display
04:42AM EDT - 1500:1 contrast ratio ?!
04:43AM EDT - Blue mode in software adjusts the LUT to reduce blue light
04:44AM EDT - 'Rose gold for lady selection'... really?
04:44AM EDT - rose gold is region specific
04:44AM EDT - Nova is aiming squarely at Galaxy A5
04:45AM EDT - 14nm S625 with 8xA53 at 2 GHz
04:45AM EDT - 3020mAh battery on Nova
04:45AM EDT - 5V2A fast charge
04:46AM EDT - 5hrs POkemon go battery
04:47AM EDT - New fingerprint sensor, 'level 4'
04:47AM EDT - detects ridge depth
04:48AM EDT - Dual nano-sim, 7 4G bands
04:48AM EDT - Up to 128GB microSD certified
04:48AM EDT - Carrier specific models will only have single sim
04:49AM EDT - DTS audio codec
04:49AM EDT - Also, the NOVA Plus
04:50AM EDT - Camera in the middle of th eback
04:50AM EDT - 5.5-inch phone
04:50AM EDT - bigger battery
04:50AM EDT - Similar colors
04:50AM EDT - 2.5D glass
04:51AM EDT - 3340mAh battery
04:52AM EDT - Now onto user experience
04:52AM EDT - Supports Huawei Knuckle gestures
04:53AM EDT - I covered Knuckle with my Mate S Force Touch video
04:53AM EDT - One-touch control
04:53AM EDT - Document readjust
04:54AM EDT - THis is a good feature. I use it a lot in presentations
04:54AM EDT - Now a 'selfie expert' on stage
04:55AM EDT - Xenia Tchoumi
04:55AM EDT - she described herself as a 'social influencer'
04:57AM EDT - 'Our phone is an integral part of photographing our breakfast'
04:59AM EDT - Nova and Nova Plus has 'Beautifier' Mode 3.0
05:01AM EDT - Face recognition for beautify presets
05:05AM EDT - 0.3s auto focus
05:05AM EDT - OIS on the NOVA Plus
05:06AM EDT - 4K video record
05:06AM EDT - Still image extraction
05:07AM EDT - 1000 images on a single charge
05:09AM EDT - now discussing battery anxienty
05:09AM EDT - anxiety
05:10AM EDT - A few more devices to show
05:11AM EDT - wait, this is a video recap
05:12AM EDT - OK so NOVA pricing/launch first
05:13AM EDT - a new P9 color announcement first
05:14AM EDT - electric blue and fire red it looks like from the video
05:14AM EDT - Pokemon reference, I choose you!
05:15AM EDT - The blue doesn't look blue
05:15AM EDT - red looks red though
05:15AM EDT - OK so now new tablet
05:16AM EDT - MediaPad M3 with Kirin 950
05:17AM EDT - harmon/kardon
05:17AM EDT - micro-USB
05:17AM EDT - 16:10 display, 2560x1600
05:17AM EDT - 5100 mAh battery
05:18AM EDT - Pictures are uploading slow
05:18AM EDT - Fingerprint control
05:19AM EDT - AKM HiFi earbuds
05:19AM EDT - Dual 1W speakers
05:20AM EDT - CEO of harman to the stage
05:21AM EDT - Now some background to harmon and the harmon/Huawei relationship
05:23AM EDT - AKG is a harmon brand
05:25AM EDT - M3 will have an eye-care mode for blue light as well
05:25AM EDT - Headphones for M3 sold seperately
05:26AM EDT - Now pricing
05:27AM EDT - 400 euro for 3/32 variant of nova
05:27AM EDT - similar to honor 8
05:27AM EDT - Nova plus is 429 for 3/32
05:27AM EDT - That's with sales tax included
05:28AM EDT - Blue and Red variants of P9 are 549 for 3/32
05:28AM EDT - Mediapad from 349 with 4/32 wifi
05:29AM EDT - New NOVA brand video
05:29AM EDT - They've licenced that pop song from Zootopia for it
05:33AM EDT - That's a wrap!
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ClockHound - Thursday, September 1, 2016 - linkWith the emphasis on the technologically advanced selfie-cam tho, seems I'm not the target demographic for a new personality-cult Nova phone.
IPS or OLED screen? Would have been nice to know - altho my mug gets no upgrade from either display tech.
Kudos to Ian for having the patience and buttocksian fortitude to sit through these self-important sloganeering festivals that defy all expectations of marketing drivel gone wild.
Stacy36167 - Saturday, September 3, 2016 - linkThat Xenia Tchoumi woman.
Am I the only one who noted her HEELS? How does she even stand in them? <cries a little>
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